We want to make a difference wherever we can. As we were looking for ways to make a positive environmental impact, we came across One Tree Planted. It immediately resonated with us – we’re all about plants! We thought that planting trees would be a great way to offset the fact that we have to send our plantshakes out in trucks and cars. We decided to plant one tree for every person that subscribes to the newsletter, so that as we grow, more trees grow too.
We could have planted trees round the corner, but we like that One Tree Planted partner with local communities to plant their trees in the areas most affected by deforestation. We like to think we’re a people-focused company. We care about more than just flogging a product. The chance to plant in India, where 275 million people depend on forest resources, was perfect. Not only would we be able to preserve biodiversity and fight deforestation, but our efforts would help to fight hunger and support growing local economies.
Our launch one month ago has coincided with the run-up to planting season. In that month, 502 of you have signed up to our newsletter – and now 502 saplings are acclimatising to the soil, water and weather. The project is focused on creating and maximising benefits to the local community – so it is local people who are planting our saplings, on the land of local farmers and families. The trees will give those people an income, relieve hunger and help to fight climate change. They’ll help to restore soil health, reduce pollution and support the local economy with fresh, local food.
We’re really passionate about plants and people. We chose to plant a tree for every new subscriber to our newsletter because it ties our business to efforts supporting the climate and local economies in a part of the world that needs help. We want more people to get more plants into their diet, and doing so helps plant fruit trees thousands of miles away. We’re looking forward to planting many more.